October 21st, 2010

MAC Apple

App Happy

According to a recent study from Nielsen, a whopping 32% of iPad owners have never downloaded an app on the device — which begs the question, what exactly do they do with the thing? I'm close to being an app a day guy, though I do delete quit a few of the free ones.

The study surveyed more than 5,000 owners of connected devices (a category that includes netbooks, e-readers, connected game consoles, etc.), 452 of whom own an iPad.

The good news for developers and Apple is that the overwhelming majority of those who have downloaded apps have also been willing to pay for at least one of them. Of the 63% of iPad owners who have paid for an app, 62% of them have paid for a game and 54% have paid for an e-book, followed by music (50%), shopping (45%) and news (45%) apps.

A full 41% have paid for a magazine, which is quite impressive, given the relatively few number of titles that are available for the iPad, such as Wired and Esquire.

I've purchased at least one of the above and have no intention of slowing down. Looking forward to the day that I'm PC free. The new Mac Air, released yesterday, is at the top of my wish list.

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